A very good observation from Above Average Jane:
As I was watching tv this evening a commercial for Gov. Tom Corbett came on. It shows Corbett talking with groups of people, with shorter interspersed clips of him talking to individuals or two or three people at a time. The larger groups look like they take place in a variety of settings, one looks like a living room, another looks like a business of some sort (perhaps a bar or a barbershop). One of the individuals is in a hardware store.
What I noticed is that in the clips with individuals all the individuals are men, when two people are present, both are men. In a setting of three one is a woman but, to me, it is implied that she is married to one of the men (they walk closely together in a married sort of way). In the group settings there is at least one woman in each group, but she (or they) are very outnumbered.
Corbett talks about how he has cut government payroll, cut welfare waste and fraud, and not raised taxes. To me it was a commercial clearly aimed at men, and mostly white men at that. Gov. Corbett does not seem to be appealing to female voters much at all.