If you like Swift Boat Veterans for Truth, Mitt Romney and Mitch McConnell campaign videos, you’re gonna love this smarmy new ad from Jack Wagner’s shadow campaign, coming to you straight from Keegan Gibson’s iPhone:
This is one of those laundry list ads that I just don’t think are very effective. The narrator fires off a list of all this different stuff Bill Peduto allegedly did wrong, but doesn’t connect it back to any negative messages about Bill that voters are already familiar with.
What’s so sloppy about this ad is that they just throw all these random negative storylines on Bill out there. You have to prime the voters first, and connect these stories back to something voters already don’t like about Bill.
The Swiftboat folks went with a message that could tie all this unrelated oppo research together – that Bill’s politics are too parochial, I guess. But is that something voters actually think about Bill? Does that describe his actual record? No, it doesn’t. Bill’s got good attainable ideas for all the different neighborhoods. He cares about regional issues. Calling him a parochial politician just isn’t believable.
Here’s my prediction: the main thing Democratic voters will remember about this ad is that the “Swiftboat” people made it. The Jack Wagner shadow campaign hired a notorious Republican firm to do a nasty Republican-flavored ad hitting the guy that every progressive politician and advocacy group you like is supporting. And one reason Democrats are going to remember that is because it feeds right into the negative message that the Peduto campaign has already developed about Wagner – that he’s too much aligned with the Republicans. Reading about the Swiftboat people’s ad in the news will reinforce Wagner’s negatives more than Peduto’s.
For reference I’ve pasted the Peduto campaign’s response after the break if you want to see their responses to the various claims.
Wagner’s Republican friends are lying about Bill Peduto to distract from his votes to raise his own pay and give himself a 50 percent pension boost. Peduto has always supported a living wage. This ad is made by the same Republicans who made the infamous “Swift Boat” ad for George W. Bush. Wagner is running away from his record with help from his Republican allies whose budget he supported.